How to Start A Career in Digital Marketing in 2022 | Digital Marketing Strategies

Google makes over 100 billion a year by running ads. Facebook’s generating over 40 billion a year via? of course, Ads. Hey everyone, today I’m going to share with you how you can start your career in digital marketing.
How many years have you spent in digital marketing field? If you’re just struggling to start off, leave a comment below with “zero”. If you have been doing this for a some while, leave a comment below with “one year, two years or, whatever the number is. I’m curious because the tips I’m giving today, it should help you out if you’re just starting your career even if you’re already a few years in digital marketing.

So I am here with what the first thing I want you to do is. I will want you to start your own website. This is the first step. You will have to create a WordPress based blog, or any type of site, I prefer WordPress, but you can have your own choice. If your are for E-Commerce, start a Shopify site.

Step two is to take a look at all the competitors you have.If you don’t find any of the competitors, take those key words, whatever industry you’re in, like astrology, marketing, Google from you’ll find URLs. Pop them into a tool call UberSuggest.These are all the URLs that are rankingfor these keywords you’re going after.This will show you how much trafficyour competition is getting per region.It’ll also show you the top pages that your competitionis getting traffic from, and it shows you all the keywordsthat are driving traffic to your competition.Now that you’ve seen this, the next thingyou need to do is click on the top pages report.The top pages report will show you all the top pagesfor all your competitors, how many visits are gettingto each of those pages, how many social shares do they have,how many back links do they have?And here’s what I want you to do nextnow that you have this data.Go look at those top pages, figure out which key termsare driving the traffic, have high volume,high cost per click, and a low search difficulty,because these are the ones that are the easiestto go after first, and have the most valuable traffic.Go look at those pages, then writea better version of that page.Don’t just create something that’s similar, one up them.Have better images, better videos,whatever it may be, go above and beyond.I used to custom graphics, pay people from Fiverrso I could pop them into my blog poststhat way I could have myself, my content,my articles stand out from the competition.When you’ve done that, then the next stepfor you is to promote your content.So you want to take all the people that linkedto your competitors, you’ve seen that from UberSuggest,it shows you a laundry list of all the peoplethat linked to your competitors,what you want to do is reach out to all those peopleand be like, hey John, I noticed you linkedto XY and Z article, I have similar onethat just came out, but mine covered one two and threethat theirs didn’t, cheers, Neil.Sending that simple email to hundreds of people,I’m not talking about 100 people, I’m saying hundreds,two hundred, three hundred, four hundred,you’ll notice that some of those people start linkingback to you, boost your search traffic,and you’re also going to get referral traffic.Referral traffic is huge.The other beautiful part about UberSuggest is it shows youall the popular articles based on social shares.So I want you to go to Twitter search,type in that URL of your competition, and it’ll show youall the people who share that content on Twitter.Hit them all up, ask them.Hey John I noticed you shared XY and Z articlefrom author AB and C, I have a similar onethat just came out but mine covers one, two and three.If you like it, feel free and share it, cheers, Neil.PS, let me know if I can do anything for you.Sending those simple articles and emails out,or more so messages, you’ll get more social shares.You did that with links, you’re now doing thatwith emails, you’re going to get more traffic,as you get more traffic, you’ll start getting results.The next thing I want you to do is start collecting emails.It’s not just about getting people to your site,it’s about building a brand.You can’t build a brand without collecting emails.You can use free tools like Hello Bar,limits sliders, pop ups, I do that on neilpatel.com,it’s a great way to collect more email address,so then when you get people to come back to your siteyou’ll start building a brand.As the XE of Google once said, brands are the solution.He was talking about figuring out what siteto rank at the top of Google, and alsocombating things like fake news.For that reason, you want to build a brand.And they say when you get people back to your siteseven times, you’re much more likely to build a brand.The next thing I want you to dois install a free tool called Subscribers.This leverages push notification.

If you’ve ever used push notificationleave a comment below with yes,if you haven’t, leave a comment below with no.Just curious.What Subscribers allows you to do is have peoplesubscribe to your site with just one click, and that wayyou can just keep getting them back to your sitethrough the browser notifications, has amazing results,especially when you combine that with email.The last thing I want you to do is start selling something,whether it’s a physical product, a service,doesn’t matter, you can do lead generation,you can sell products through affiliate marketing,I just want you to sell somethingbecause when you learn to sell,you’re learning the full suite of marketing.It’s not just about driving traffic,you need to convert those visitors into customers.And if you want a bonus tip, this is all you guyswho are over achievers, run a AB test.There’s a lot of solutions out there like Crazy Eggthat allow you to do this, but you can run a AB testto maximize your conversion rate.Once you’ve done that, you’ll jump startyour career into digital marketing.If you need help with your marketing needs,

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